Kajabi vs Stan Store: Which One Suits How a Coach Sells?

Kajabi vs Stan Store comes down to where your clients buy from you. Stan Store is a link-in-bio store built for selling straight from social media, with coaching calls, courses, digital products and a community all sold from one page, while Kajabi is a full course and marketing platform with a website, email marketing, funnels, checkout and a community under your brand. Stan's Creator plan is $29 a month and Kajabi Basic is $179 a month (checked October 2026).

That's the short version. This post looks at both from a coach's side of the desk: what each plan includes, how each sells a call, a course or a membership, and what each leaves you to set up.

Most of the pages comparing these two come from Stan, Kajabi or a competing vendor, and one of them still shows old Kajabi prices. Every price and feature here comes from Kajabi's official pricing page and both platforms' help centers, and I've said so where I couldn't confirm something.

The Short Answer for Coaches

Here's how I'd call it, based on where your buyers find you.

• If most of your clients come from Instagram or TikTok, Stan Store is the simpler fit. Your bio link becomes the store, and a follower can book a call or buy a mini course in a few taps.
• If you sell a signature program, a membership or several courses, Kajabi gives you more room. A website, sales pages, email sequences and a community sit in the same account.
• If you want the lowest monthly bill to start, Stan's Creator plan is $29 a month and Stan takes 0% of your sales. You still pay the payment processor's fee on every sale.
• If email marketing is how you sell, check the plan. Stan puts email broadcasts and email flows on Creator Pro, while every Kajabi plan lists unlimited marketing emails.

If you're still on the bigger question, I've looked at whether Kajabi is worth it for coaches. And if your business runs on booking calls from leads, my Kajabi vs GoHighLevel comparison covers the CRM side.

What Kajabi Gives a Coach

Kajabi is a course and marketing platform for people who sell what they know. In one account you get products (courses, coaching, memberships, downloads and podcasts), a website on your domain, landing pages, funnels, marketing emails, checkout and a community.

What it does well:

• A full website, not a single page. Every plan includes a website with your domain name, plus unlimited landing pages, funnels and marketing emails (checked October 2026).
• Coaching built in. Kajabi's Coaching product handles 1:1 and group programs. Its help center says you can book sessions with the Kajabi Scheduler and meet on built-in live video, or connect Calendly, Zoom or Google Meet. The pricing page also lists Backstage, a private coaching space with voice notes and direct messages, on every plan.
• A community with access groups. Basic and Growth include 1 community and Pro includes 3. Inside a community you can sell access to as many private groups as you like.
• An app for your clients. Every plan includes the Kajabi app, so clients can reach courses and the community on iPhone and Android. A branded app under your name is on Pro.

What to watch:

• The price. Basic is $179 a month, or $143 a month billed annually. Growth is $249, or $199 billed annually, and Pro is $499, or $399 billed annually (checked October 2026).
• The limits on Basic. Basic includes 5 products, 2,500 contacts and 2 admin users, and shows "Powered by Kajabi" in the footer. Growth lifts that to 50 products, 25,000 contacts and 11 admin users, and removes the Kajabi branding.
• Your payment setup. Kajabi says it doesn't take a revenue share. Kajabi Payments card rates for US businesses are 2.9% + $0.30 on Basic, 2.8% on Growth and 2.7% on Pro. If you use an outside processor instead, Kajabi adds 2%, 1% or 0.5% by plan, with PayPal excluded (checked October 2026).

What Stan Store Gives a Coach

Stan Store comes from the other end. It's a storefront that lives in your bio link, on a Stan web address with your username at the end, and every product you sell is a card on that one page.

What it does well:

• Selling from social. Stan is built around the link in your bio. A follower taps through, picks a product and pays on a short checkout.
• Coaching calls as a product. Stan's help center shows a Coaching Call product with your availability, session length, buffers, group seats and reminder emails. It connects to Google Calendar and Zoom and sends the meeting link when someone books.
• Courses, memberships and a community on the entry plan. The Creator plan lists a course builder, recurring subscriptions, lead magnets, a community and Stan's AutoDM for Instagram replies. Stan's help center says the community is included on all plans (checked October 2026).
• No cut of your sales. Stan's help center lists a 0% transaction fee. You pay the subscription, and Stripe or PayPal charges its usual processing fee on each sale.

What to watch:

• Marketing tools sit on Creator Pro. Email broadcasts, email flows, importing contacts, discount codes, payment plans, upsells and order bumps, funnels, affiliate management and pixel tracking are all listed on Creator Pro, not Creator (checked October 2026).
• No full website or custom domain. Stan's help center says you can't connect a custom domain to your store yet. You can forward your domain to your Stan page, but the store itself stays at its Stan address.
• One community per store. Stan's help center says a second community needs a second Stan Store account.
• Payments run through Stan's Stripe setup. Stan asks you to create a new Stripe account managed through Stan, and you can't connect an existing Stripe account. PayPal is the other option.

Prices Side by Side, Checked October 2026

Here are the plans most coaches would look at. All prices are USD, before tax, from Kajabi's official pricing page and Stan's official help center (checked October 2026).

A few things the table doesn't show.

Kajabi shows annual pricing as a monthly figure, billed once a year (Basic is $1,716 a year). Stan shows a yearly total, so Creator's $300 a year works out to $25 a month and Creator Pro's $948 a year to $79 a month. Kajabi Pro, at $499 a month or $399 billed annually, adds the branded app, unlimited products and 3 communities.

Stan's 0% is the platform's share. For US accounts, Stan's help center lists Stripe's standard fee as 2.9% + $0.30 per sale, with extra charges for international cards, Afterpay or Klarna, and payouts. Kajabi's card rates above are its Kajabi Payments rates for US businesses, and Kajabi links to a separate fee list for each other country.

Selling Calls, Courses and Memberships on Each

Here's how each handles the three things coaches sell most.

Coaching calls. On Stan, a call is a product card in your store. The buyer picks a time, pays and gets the Zoom or Google Meet invite in one flow, and you can sell group seats by setting a maximum number of attendees. On Kajabi, coaching is a product too, with sessions booked through the Kajabi Scheduler or a calendar tool you connect, and it sits next to your courses and community in the client's library.

Courses. Stan's eCourse product holds modules and lessons with video, downloads and drip release, plus completion analytics. Kajabi lists courses, coaching, memberships, downloads and podcasts as products, live cohort courses from Growth up, and automatic video transcripts and translations on every plan. If your course is a short add-on to your calls, Stan is plenty. If the course is the program, Kajabi has more built around it.

Your clients never see your plan. They see how easy it is to book the call and find the next lesson.

Memberships and community. Stan handles recurring subscriptions on Creator, and its community gives members a feed, categories, resources and a tab with everything they've bought from you. Kajabi's community can hold as many paid private groups as you like inside one community, so a free group, a paid program and a mastermind can live side by side.

What You Will Still Add On With Each One

Here's the part most comparisons skip. Neither of these is the whole coaching business, and each one leaves different gaps.

With Stan Store, most coaches still add:

• A website. Stan is one page at a Stan address. If you want a home page, an about page and a blog that search engines can find, that's a separate website.
• Email marketing on Creator. Email broadcasts and flows are on Creator Pro. On the $29 plan, emailing your list usually means another email tool.
• Room for a bigger program. One community per store can feel tight once you run several programs at once.

With Kajabi, most coaches still add:

• A booking link for discovery calls, maybe. The Kajabi Scheduler is set up around coaching products, so check it covers your discovery calls before you keep a separate calendar.
• A quick way to sell from social. Kajabi Growth lists Comment to DM, but a fast link-in-bio checkout for a single call isn't the heart of the product.
• Time to set it up. Kajabi's building blocks don't arrange themselves. Plan for real hours on the website, the funnels and the emails.

That's a few tools on either side before you add anything fancy. None of them is a bad choice by itself. The quiet cost is that you become the glue between them: the person copying a new buyer from one list to another and checking that each login still works. I've listed the usual pieces in what tools coaches use.

For my business, I build on ESTAGE, and this site runs on it. ESTAGE is a business hub where the website, community, courses and CRM sit together in one place under your brand. I'm an ESTAGE Founding Ambassador and earn a commission if you sign up through my links. ESTAGE is in its invitation phase, and it won't suit everyone. If you'd like the plain-language version, here's what ESTAGE is.

Frequently Asked Questions

Is Stan Store better than Kajabi for coaches?

It depends on how you sell. Stan Store suits a coach who sells calls, a mini course or a small membership straight from social media, because everything sits on one bio-link page. Kajabi suits a coach selling a full program or several courses with a website, email sequences and a community. Neither is better across the board.

Is Stan Store cheaper than Kajabi?

On the plan price, yes. Stan Creator is $29 a month and Creator Pro is $99 a month, while Kajabi Basic is $179 a month, or $143 a month billed annually (checked October 2026). The fair comparison is the plan you'd need: if you want email flows, upsells and payment plans, that's Stan Creator Pro, and you'd still add a website.

Does Stan Store take a cut of sales?

No. Stan's help center lists a 0% transaction fee, so you pay the monthly or yearly subscription. Stripe or PayPal still charges its processing fee on every sale. For US accounts, Stan's help center lists Stripe's standard fee as 2.9% + $0.30, with extra charges for things like international cards and Afterpay or Klarna (checked October 2026).

Can Stan Store host courses and coaching calls?

Yes. Stan's eCourse product holds modules, video lessons, downloads and drip release, and its Coaching Call product handles booking, payment and the meeting invite through Google Calendar or Zoom. Both are on the Creator plan. Payment plans and discount codes on those products need Creator Pro.

Can I use Stan Store with Kajabi?

Yes, some coaches use both, with Stan as the bio-link store and Kajabi holding the course and community. Stan connects to Zapier, and Zapier lists a Stan and Kajabi integration that can give a new Stan customer access to a Kajabi offer. You'd then pay for both plans and look after the connection between them.

Can I move from Stan Store to Kajabi later?

Yes, but plan it as a rebuild. Stan lets you download your customers as a CSV, and Kajabi imports contacts from a CSV file. Courses, calls and products are set up again in Kajabi, and paying subscribers usually need to sign up again on the new checkout. If you're weighing other options at the same time, my shortlist of Kajabi alternatives covers more of the field.

Join The Community

Picking where to sell your coaching is easier when you can talk it through with coaches who've weighed the same trade-offs. That's what the HubSteady Community is for: comparing setups, checking the real costs, and working out how to stop being the glue between your tools. Bring your shortlist and your questions.

If that sounds useful, Join The Community.